Eddie Howe wants his Bournemouth players to recover their identity ahead of their Friday night league clash with Brighton.
The Cherries are pointless after four games of the Premier League campaign.
"My biggest concern is the identity of the team, making sure that's visible to me and everyone else," said Howe.
"That's the thing that's been missing the most, and that's what we're desperate to find again. Historically we've always been very very good with the ball, very confident, and we haven't quite seen that."