The midfielder has arrived on-loan from Arsenal.
Asked if Wilshere's arrival was a measure of how highly Cherries were now regarded, Howe told the Daily Echo: "I suppose the answer to that question is yes. We are trying to build the profile, the name of the club and the way in which we work.
"All of these things are really important because to attract good players they need to know of you, have heard of you or have a good feeling about you before you enter negotiations.
"It's a massive part of modern-day football so, hopefully, that is growing and will continue to grow."