Ambitious Hoffenheim are moving for Atletico Madrid striker Diego Forlan.

Gazzetta dello Sport says while Juventus remain interested, cashed up Hoffenheim are the new favourites to land the Uruguay international.

Atletico chief Miguel Angel Gil Marin revealed they rejected an approach from Real Madrid for Forlan in January.

However, it's now emerged Hoffenheim have already opened talks about a deal for the striker with negotiations now at an advanced stage.