Liverpool co-owner Tom Hicks says naming rights are on the agenda for their new stadium move.
Hicks revealed that Liverpool believe a world-record stadium naming rights deal will help them raise the £250m required.
Hicks said: "Naming rights are a global market. The naming rights for the new stadium will be the most attractive in the world due to television coverage and the millions of Liverpool supporters around the world.
"We will likely partner with someone wanting global branding, unlike USA stadiums, which only worry about television appeal in the States."
Current sponsors Carlsberg have declared an interest - but they will have to be prepared to eclipse the world-record £240m that Citigroup Inc are paying New York Mets over the next 20 years for the naming rights on the baseball club's new stadium.