Herbalife continues World Football Challenge sponsorship
Herbalife has announced it will continue as the title sponsor and official nutrition company of the World Football Challenge for a second consecutive year, reports SportsPro. Under the terms of the deal, Herbalife will continue to activate the sponsorship through promotional activities at venues hosting the exhibition matches, which takes place across several North American cities between 18th July and 11th August.
So far 11 teams have confirmed they will compete, including high-profile names such as Champions League winners Chelsea, Serie A winners Juventus, La Liga title holders Real Madrid, Scottish Premier League (SPL) champions Celtic, Liverpool, AC Milan, and Paris Saint-Germain (PSG), and MLS sides LA Galaxy, DC United, Seattle Sounders, and Toronto FC.
Now in its third year, the Herbalife World Football Challenge attracted more than half a million fans in 2011.