The Great Outdoors with Liverpool and Jack Wolfskin
Liverpool have renewed their sponsorship deal with outdoor equipment specialist Jack Wolfskin, reports SportsPro. The three-year renewal, which extends a partnership that began in 2010, sees the German brand remain the Anfield club's official outdoor equipment partner until the end of the 2015/16 season.
Billy Hogan, Liverpool FC's chief commercial officer, said in a statement: "We are delighted to renew our partnership with Jack Wolfskin, one of the world's leading outdoor brands.
"We've worked hard to develop campaigns that benefit our fans, Jack Wolfskin, and the club. In partnership, we have achieved a unique balance, and we are thrilled to extend our relationship with Jack Wolfskin for a longer term with the club."
Elke Stein, the chief marketing officer at Jack Wolfskin, added: "For three years we have seen first-hand the benefits of a partnership with Liverpool FC. The club has a phenomenal reach, which has helped raise awareness of our brand in key markets.
"The lure of the Premier League goes further than just Great Britain. Liverpool FC matches are broadcast in important markets for us, such as China and Russia, helping to raise the profile of Jack Wolfskin."