Newly-appointed first team coach Avram Grant admits his task is to bring a more entertaining style to Chelsea's play.
"We need to win games and fight for the trophies but I think the way we do this and win is also important, football is also entertainment," said the former Portsmouth director of football.
"To play good and positive football - I am not saying it wasn't here in the past and I am talking only of now. We will try to combine those two things and I am sure we can do it.
"I know we are not going to win all the games but I believe we can do it in a positive way."
The former Israel coach spoke of his respect for his predecessor, Jose Mourinho, saying: "I am a normal person. I have my own philosophy.
"I respect everything that was here in the past and I'm sure what I do in the future will be respected.
"I fully respect Jose Mourinho. In the two months we worked together I enjoyed working with him. I respect everything he did for the club.
"In the three years here he had a lot of success. I want to follow that success and make things of my own."
He added: "In all of the world there are billions of people and they are all different. Not two people have the same opinion."