He revealed: "When I took over, we set ourselves targets that seemed crazy at the time.
"Two: Improving the quality of our game and changing our image. We are living in the era of TV and internet. Chelsea want to be everywhere and therefore must change the quality of play.
"Three: Finding a solution to the problems and atmosphere in and surrounding the club.
"The club is overshadowed with constant wars as part of its strategy. The coach fights with the owner through the papers, fights with other clubs and other managers.
"It is an atmosphere which has not contributed to the club's image. So we had decided on a different path to transform Chelsea to the most attractive and supported club in the world in the next two, three years."
Grant was speaking at a Pro licence course in the Israeli capital.
