COMMENT: So if it's good enough for Real Madrid - then why not Arsenal?
If the biggest club in the world can create and embrace the Galacticos culture. A stratagem to lift their profile around the world. Why would Arsenal be above doing the same?
The Gunners, at this point in their history, could be anything. If they had moved lock step with the likes of Chelsea and Manchester City as they promoted themselves globally, just where would the club be today?
It's like they refuse to hit top gear - both on and off the pitch.
If Arsenal's board tapped into the resources available to them, it would be rock n' roll every week. Even Real Madrid and Barcelona would be incapable of competing.
Alisher Usmanov, valued at almost $15 billion, remains a major shareholder - and also remains an outcast as far as the Gunners board are concerned. Aliko Dangote, valued at $18.6 billion, is speaking more and more about buying the club. Yet, there's been no attempt from Arsenal to bring him into the fold.
Both billionaires. Both Arsenal supporters. Both critical of the lack of ambition shown in the transfer market. And, crucially, both enjoy a good and long-standing relationship with former vice-chairman David Dein.
It was during Dein's time in charge that Arsenal enjoyed its last golden era, bringing in the likes of Ian Wright, Dennis Bergkamp, Thierry Henry and Sol Campbell - along with Arsene Wenger.
Wenger gets the credit, but it was Dein who 'internationalised' the club - entering previously untapped markets. From Wenger to Campbell and beyond, Dein shook up English football. As far as chief executives, has there been a bigger game-changer in the Premier League?
Dein's character is what Arsenal have been missing these past eight years. There was no waiting around. He would drive Arsenal to compete with best. He wanted to lift them up, not wait for others to fall back to the pack.
Which is the complete opposite of what we hear from the Gunners' board room today.
The biggest disappointment at Arsenal this year wasn't Chelsea winning the league. It was UEFA and Michel Platini watering down the Financial Fair Play laws.
Instead of wanting to compete. Instead of wanting to drive themselves to see how far their potential reached. This board was happy to sit back and wait for UEFA to clip the wings of more ambitious clubs. Knock the upstarts down a rung or two.
Yet, even then, with Manchester City and PSG hit hard by penalties last year, this lot still couldn't get their act together.
The culture is driven from the top. And in control of Arsenal today is Silent Stan - American billionaire Stan Kroenke.
On the face of it, he looks a great fit. His 'Kroenke Sports Enterprises' counts major basketball, football and ice hockey franchises amongst its portfolio. Such a background would surely be invaluable to Arsenal? But the culture of American sport, with its draft and salary cap, is at the opposite end of the cut-throat, competitive world of European football.
There's no meritocracy in American sport. Everyone 'gets a go' at winning. It's just a matter of waiting and waiting until the draft does them a favour.
Remind you of anything, Gooners?
In recent years, there's been plenty of calls for Dein to return - and plenty of frustration as he's kept his distance. But can you blame him?
If Dangote or Usmanov (or both!) were involved; if the board shared the same vision and competitive spirit as Dein; then what would that do to the culture through the club. Where would Arsenal be in five years' time?
We know there's huge cash reserves available. We know the new stadium's debt is no longer problem. But we also know the transfer policy, from Kroenke to Ivan Gazidis down to Wenger, will not change.
Arsenal could be anything. But not with people happy to wander along in third gear.