West Ham co-owner David Gold claims promotion back to the Premier League has put the pride back into the club. The Hammers secured their return to the top after beating Blackpool 2-1 in Saturday's play-off final at Wembley.

Gold said: "It's brought back pride to the football club.

"People talk about money but pride is so important. We've had a tough time - the previous owners caused problems for the football club and we got relegated so this is about pride.

"People say it's the richest game in the world and it is - but what we miss is the impact it has on the fans. It's vital that this club, with all its tradition, is back in the Premier League."

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