Global profile of Barcelona star Iniesta continues to rise
Where once multi-nationals would baulk at discussing endorsement deals with the midfielder, Iniesta will end the year crowned the most popular Spanish athlete - ahead of even the likes of Fernando Alonso (F1) and Rafael Nadal (tennis).
Nike now have the World Cup winner as their major face - while FIFA 2011 chose to put Iniesta on their cover.
A survey by Vipnet360 showed that Iniesta is now the most popular Spanish athlete on the internet, where he has become a phenomenon on Facebook and Twitter.
For 2011, a film is also being discussed for Iniesta, who now has close ties with Hollywood movie moguls.
It's all kicking off again! Click here for the No1 coverage of Barcelona's winter market transfer news.