LA Galaxy has agreed a partnership with Tire Pros, www.sportspromedia.com/. The firm, the retail franchise division of American Tire Distributors (ATD), becomes the official tyre retailer of LA Galaxy for the 2013 MLS season.

The deal is the firm's first tie-up with a major sports franchise and will see 19 Tire Pros stores in Southern California build brand awareness and engage with fans at games and community events.

The partnership will be promoted across radio broadcasts, in-stadium signage, game-day promotions, digital advertisements and grassroots initiatives.