The former West Brom striker told fulhamfc.com: "West Ham wanted me a lot, but for me the Fulham project is different. It's a very young team and there's a very strong ambition to finish in the top 10.
"The start has not been very good, losing three games out of four, but the project is the same. If we can concentrate more in the last 10 minutes, we won't stay in this position. Concentration is the key, if we do, this team will finish in the top 10, I'm sure of this."