Aston Villa chief Tom Fox insists there's no plans to sell the naming rights to the Holte End.

Rumours surfaced last week that the naming rights for the iconic stand could be up for grabs, but Fox insists there's no truth in those claims.

He told the Birmingham Mail: "I've never said to anybody that we would do that.

"I can't imagine a brand saying 'I want to sponsor that', anyway.

"It just wouldn't make any sense.

"Think of it from a sponsorships point of view - think about the emotional connection that our fans have to the Holte End.

"If you're a sponsor, do you want to put yourself between the fans and the name of that stand?"