The striker is a firm fans' favourite at the Hawthorns.
"Itâ€™s not very often that, as a striker, the fans sing your name when youâ€™re not scoring goals,â€ť Fortune told the WBA website.
â€śIf you donâ€™t score, normally the fans donâ€™t like you. Iâ€™m a striker and I want to score goals. I need to improve that stat this season.
â€śI will work very hard to make that happen."