LA Galaxy star David Beckham is about to further his off-field exploits by unveiling a new underwear range.
Following his work with Emporio Armani, the ex-Manchester United captain has been working his own label of designer underwear as well as a new scent.
"I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani," Beckham told WWD.
"It proved to me that there is a real market for good-looking, well-made men's bodywear."
And it appears that Becks has been fairly hands-on the design process of his brand new line.
"With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result," he added.
"I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again."