Former Ajax, Manchester United, and Dutch national keeper, Edwin Van Der Sar will be speaking at the Soccerex Global Convention, 4-6 September, Manchester, reports, reports www.fcbusiness.co.uk

Van Der Sar, currently Chief Executive Officer at Ajax, will be part of a panel of senior club figures discussing the importance of having defined values within a football club; how they can create and support the club's identity and what structures are needed to ensure these are maintained.

Much of his role during the time he has spent at Ajax in recent years has been based around the clubs brand, extolling the famous Ajax philosophy around the globe. Ajax has always been synonymous with technical quality and developing young talent, and Edwin will be discussing how these values are applied across all aspects of the club, helping to grow the brand both domestically and internationally.