ChampionshipNottingham Forest will have a new club sponsor for the 2012/13 Championship season. Local company John Pye & Sons Auctioneers have agreed a one-year contract as the club's main sponsor.
Forest chief executive Mark Arthur said:
"We believe this sponsorship agreement is an ideal vehicle for both parties and we're looking forward to working with John Pye & Sons over the next 12 months."
The company's sponsorship arrangement with Forest includes logo placement on the team's playing strip and around the City Ground.
"Like us, they are a Nottingham company with a great history but have also forged an excellent reputation both regionally and nationally.