Nottingham Forest boss Stuart Pearce insists Britt Assombalonga is not for sale.
Assombalonga has already proved value for money, even at £5.5m, having bagged 12 goals.
"From what I can tell, I don't believe that even selling a player for a vast amount of money would suddenly take us out of the embargo we are in," said Pearce to the Nottingham Post.
"It is key to us, at the moment, to make sure our key assets stay here.
"I have been at pains to say that since I walked through the door. Anything else would be counter-productive to the club and everyone connected with it."