The Football Supporters' Federation are calling on Premier League clubs to reduce ticket sales.
BT and Sky have paid a combined £5.136billion to show 168 live games per season between 2016-19.
By the time negotiations for the international rights are concluded, the total is likely to top £8bn.
FSF chair Malcolm Clarke today told the London Evening Standard: "Billions of pounds have fallen into the clubs' laps and there's a real chance here for them to do something positive.
"Three per cent of the increase from the latest deal would pay for a £20 away ticket cap. The increase equates to £40-plus for every fan, at every game. Players, owners and agents have all gained from this windfall, and now it's time for fans to benefit via lower prices."
For the big stories and the banter follow us on Twitter: @tribalfootball