The MP & Silva agency has signed a long-term agreement with the Football Association of Malaysia (FAM), reports, www.sportspromedia.com/. The agency, regarded as a specialist in the Asian sports rights market, has been named a 'global advisor' of the FAM and from 2016 will be responsible for selling the organisation's media rights and commercial partnerships for the next 15 years.
The wide-ranging agreement covers the Malaysia Super League, Malaysia Premier League, Malaysia's FA Cup, the Malaysia Cup and the Piala Sumbangsih Match, the annual fixture between league and cup champions.
To develop a commercial strategy and implement media distribution, MP & Silva and the FAM will establish a separate entity, Football Malaysia Limited Liability Partnership (FMLLP).
MP & Silva will also advise on production and technical services, to enhance the Malaysian soccer broadcast product.
