Fiorentina sports chief Daniele Prade has called on Stevan Jovetic to make clear his intentions this summer.
Jovetic has been linked with a move away since the end of last season.
"There is no misunderstanding over Jovetic, our intention is to hold on to him firmly and to build around him," said Prade.
"Then, if he wanted to be put on the market, we would make further assessments. The best thing is transparency, to always speak the truth.
"At this time the player needs to now come out and express himself publicly."