Football Federation Australia (FFA) has agreed a sponsorship deal with Cenovis, reports, www.sportspromedia.com/. The supplements brand will become the official vitamin partner of the Australian national team. It will promote the association in a national television advertising campaign and its own website, and will have branding on FFA outlets.
Luke Fitzgerald, a director of Cenovis owner Sanofi Consumer Healthcare, said: "Our partnership with the Socceroos marks an ambitious direction for Cenovis that will cement the brand front and centre within the family vitamin segment."
