Football Federation Australia (FFA) has agreed a sponsorship deal with Cenovis, reports, The supplements brand will become the official vitamin partner of the Australian national team. It will promote the association in a national television advertising campaign and its own website, and will have branding on FFA outlets.

Luke Fitzgerald, a director of Cenovis owner Sanofi Consumer Healthcare, said: "Our partnership with the Socceroos marks an ambitious direction for Cenovis that will cement the brand front and centre within the family vitamin segment."

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