Official release from Football Australia

Football Federation Australia (FFA) has today announced the appointment of Damien de Bohun as the Head of Hyundai A-League.

Mr de Bohun brings senior executive experience in sports administration, marketing and business development to the key management role for Australia's premier football club competition.

Damien has held the senior role as Executive General Manager, Game and Market Development for Cricket Australia since 2005.

His career includes two previous roles in football, as CEO of Football Federation Victoria (2003-04) and Operations Manager of the Hyundai A-League (2004-05).

"Damien has a wonderful mix of senior executive experience in the sports industry and a life-long passion for football," said FFA CEO Ben Buckley.

"His recent professional focus on game and market development is particularly relevant for the A-League and FFA's strategic objective to connect with the grassroots and convert participants into fans.

"I'm delighted to have secured a high-calibre executive in Damien. I know he has the right skills, energy and football administration knowledge to implement our goals for a stable and sustainable A-League."

Damien de Bohun thanked FFA for the opportunity to take on the leadership role in the Hyundai A-League.

"Football has always been a big part of my life as a player, coach and referee. More recently, some of my most enjoyable experiences have been coaching our son's junior sides and watching the next generation of boys and girls develop a love for football," said Damien.

"But it's the professional challenge of managing the Hyundai A-League that has me most excited about the new role.

"I think the current structure of the A-League provides a very solid foundation to build on the growth in attendances, TV audiences and memberships last season and I can't wait to get started."

Damien de Bohun will commence in the new role in early August.