Manchester United defender Rio Ferdinand believes the younger players in the squad need to taste success early in their careers so they can push forward with a winning mentality.
Ferdinand says it is important to produce a positive environment for continuity reasons and breeding success in those new players coming to the club is vital with some more experienced members dropping out in recent times.
"Getting that continuity, that smell and taste of success, is something that all the young guys who have come into the squad and not won anything yet need to feel," Ferdinand said.
"They need to sense it and become a part of it. I am sure they will enjoy doing that this year."
And Ferdinand says it is a horrible feeling when things are not quite going the way United are used to.
"We won the league the first season I was here (2002), then went three years on the bounce without winning it," he added.
"This place is like a morgue after losing a game. It is depressing.
"You don't want to walk to the shops. You are embarrassed walking anywhere.
"If you want to be successful, you have to remember those feelings and hope they don't come back."
