FC Dallas and Toyota have come together to form a partnership which will no doubt life the profile of the Texan club.
Dallas' 20,500-capacity stadium in Frisco has been rebranded as Toyota Stadium and Dan Hunt, the vice president of club owner Hunt Sports Group, was delighted.
Hunt feels it will give FCD leverage to improve the venue in the future and will boost the club from a commercial viewpoint.
"It will obviously help with those things," he said. "As we continue to grow, I know that the city is committed to helping improve this facility, so it's all coming together."
"This is a monumental day for our organization," the son of former FCD owner Lamar Hunt added in a statement. "My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas.
"This stadium complex was one of his favorite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud."