'Health and wellness' company Advocare has upgraded its sponsorship of the FC Dallas franchise to front-of-jersey partner, reports SportsPro. The deal, which extends and expands what is already a ten-year relationship, will last for three years and is likely to be worth a mid-seven figure dollar amount.
"This is the sort of organisation we wanted to partner with," said Advocare president Richard Wright. "They know how to do things right and that was important to us." "This is a historic day for the FC Dallas franchise," said Clark Hunt, chairman of the Hunt Sports Group, which owns the franchise. "You look for the right partner and we felt this company had the right values. The relationship will be mutually beneficial."
