Facebook will televise the opening game of this season's FA Cup between Ascot United and Wembley FC.
Facebook are 'televising' the clash, which, although will not reach the majority of its potential viewers, is the first of its kind anywhere in sport.
A 90-minute stream will be provided by Budweiser, the competition's new sponsors.
"As a long-standing supporter of football globally, Budweiser is committed to brining the world's most prestigious knockout competition closer to the fans," said marketing director Ian Newell.
"What better way to demonstrate this than by broadcasting the very first kick to a global audience via Facebook.
"This is the first time a FA Cup tournament fixture has been broadcast live on the social network, which is great news for football fans and clubs alike."
