Sunderland boss David Moyes will be asked by the Football Association to explain himself after telling a BBC reporter she might "get a slap".
After his side's draw with Burnley on 18 March, Moyes was asked by Vicki Sparks if the presence of owner Ellis Short had put extra pressure on him.
He said "no" but, after the interview, added Sparks "might get a slap even though you're a woman" and told her to be "careful" next time she visited.
Moyes "deeply regrets" the comments.
Both Moyes and Sparks were laughing during the exchange and the former Everton and Manchester United manager later apologised to the reporter, who did not make a complaint.
The FA will now write to Moyes to ask for his observations on the incident.