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FA extends Big Cola reach in Asia

The partnership with the flagship product of Peruvian multinational beverage company AJE will include the remainder of the 2014 World Cup qualifying campaign and the FA's 150th anniversary, reports www.sportspromedia.com/. Under the new agreement, in addition to being an official partner to the England team in Thailand, Vietnam, Indonesia, India, Laos and Cambodia, Big Cola will now extend its reach, with the new deal including Malaysia and Myanmar.

Big Cola's current focus is on social media promotions and working with the FA to increase fan engagement across digital and mobile channels.

"We are delighted to strengthen our brand presence outside the United Kingdom and continue working with Big Cola," said Sean McAuliffe, global head of business development at the FA.

"Asia is a market of increasing importance for us and working on partnerships with brands like Big Cola increases our presence in the region and is a great avenue for our Asian fans to support the team."

"We have been very pleased with our partnership with the FA in Asia over the past couple of years," added AJE's chief marketing officer, Jorge Lopez Doriga.

"Our Big Cola brand is now strongly associated with English football, and football fans in the region continue to think big thanks to our promotions and campaigns with the FA."

The sponsorship renewal was brokered by Total Sports Asia.

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Dave Williams

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