The FA are seeking a new sponsor for the FA Cup.
The Daily Mail reports the FA are now finally resigned, following the third-round FA Cup draw, to losing Budweiser as their £9million-a-year sponsors at the end of the season and are looking for new 'in association' backers for their showcase tournament.
Budweiser, following a change of management in the US, want to concentrate their resources on global sport endorsements such as their World Cup contract.
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