Emirates Airline has been confirmed as the new title sponsor of England's FA Cup, reports www.sportspromedia.com/. The three-year deal marks the first time England's premier club knockout competition has had a title sponsor in its 144-year history.

England's Football Association confirmed the agreement, first rumoured in late April, ahead of Arsenal's 4-0 defeat of Aston Villa in this year's final at Wembley last weekend.

According to numerous reports, Dubai-based Emirates will pay £10 million per season to rebrand the world's oldest soccer competition as the Emirates FA Cup.

Though Emirates becomes the competition's first title sponsor, the FA has previously agreed exclusive presenting sponsorships with the likes of E.On, Littlewoods and, most recently, Budweiser.