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Exeter extends airline sponsorship deal into tenth year

League One Exeter City has extended its sponsorship agreement with regional airline Flybe for a further year, reports SportsPro. The six-figure renewal, which takes the partnership into its tenth year, includes performance-based bonuses.

According to a statement released by the club, in addition to the airline's logo continuing to feature on the club's shirt, the deal 'also provides additional branding opportunities to Flybe' and 'sees ongoing support of the club's community football development with commitment to some key initiatives, including the Flybe Community Cup and schools' coaching competitions.'

Commenting on the deal, the club's chief executive Julian Tagg said: "We are enormously proud to be renewing once again with Flybe and to be celebrating 10 years of partnership and genuine friendship. Exeter City is a community owned club with a unique association with a major member of our community."

"Together, over this 10 year period, we have both gone forward and made huge strides in our respective fields. At the same time we have both clearly remained true to our core beliefs and grown within the communities we live and work in. We carry Flybe on our shirts as an endorsement of our commitment to each other."

Flybe's director of marketing Simon Lilley added: "Flybe is delighted to be extending our sponsorship of Exeter City. At a time when the economic environment is challenging and the football sponsorship market nationally is in decline, we are proud to again demonstrate our commitment to our local club with a contract that will take the partnership into its second decade."

"Grecian supporters have been extremely supportive of Flybe and we are proud to have the opportunity to continue our special relationship with the club and its fans."

"Flybe's support for the club goes way beyond simply putting the brand on the shirt and continues behind the scenes to see us regularly providing assistance with flying players, Paul's management team and potential new signings around the UK, to helping with scouting missions and reccies of forthcoming opponents. We would like to think that we have played a small part in the Club's success over the last few years."

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