The 69-year old, who took the Scotland national team reins from the Manchester United boss back in 1986, has been appointed as the man to replace the departed Erik Soler at Red Bull Arena.
In his first media interview since taking the role, Roxburgh said he wants to get more of a local feel back at New York after the playing roster has been crowded with international stars in recent seasons. He feels taking a Man Utd approach could work wonders for the Red Bulls.
"It's like Alex Ferguson used to always say to me, when he had boys like [David] Beckham, [Paul] Scholes, [Gary] Neville, all these guys, they were the heart and soul of Manchester United because they had local identity," Roxburgh told reporter.
"I think it's the same thing. You try as best you can to have local identity maybe at the core and then you add on the icing on the cake, you can add on the international personalities.
"We'd like to try and make sure that we can bring in some through on Homegrown side of it or maybe other American players who we can bring in from elsewhere who have acquired the know-how at other MLS clubs."