Former Manchester City chief Garry Cook has taken charge of the Ultimate Fighting Championship.
Cook has been named as the executive vice-president and managing director of the Ultimate Fighting Championship.
He said: "I am absolutely delighted to be joining the UFC.
"Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC's talented, passionate and committed staff and athletes, is an honour.
"I look forward to being a part of the team as they continue to grow internationally."