Former Manchester City and Sunderland boss Peter Reid is looking forward to the launch of the Indian Super League.
Reid will be in charge of Mumbai City for the glamour comp.
He said: "I feel this is the right time for football in India to shed its poor boy image. This is what happened in England when open terraces went and seating was forced on the teams. The rate of a ticket is high but, now, everything comes at a price.
"The key message is that football can make everything attainable. We are working with the community too and encouraging their participation. I'm a big cricket fan and cricket is huge here but we want football to become another major part of their lives."
