Former Blackburn Rovers striker Frank Stapleton has told the club's new owners to leave the football to manager Sam Allardyce.
Stapleton insists winning is everything in the Premier League and believes it would take tens of millions of pounds to drastically change Rovers' way of playing.
He told the Lancashire Telegraph: "I think any football manager will tell you it is about results, that is what costs you your job.
"Sometimes you have to forego certain things if you want to survive in the Premier League, and free-flowing football is inevitably one of those things.
"It is great the new owners are ambitious and want to entertain but they are going to have to invest heavily for that and I'm not sure they are going to put the money in that is needed to do that.
"Chelsea achieved it when Roman Abramovich bought them but look at the money it took to do it. I think we are talking about a more modest scale with Rovers.
"I don't care what anyone says. The priority is to maintain results and getting a decent Premier League position. The style of football has to come after that.
"Besides, Blackburn Rovers do have flair players, like Bolton did under Sam. He makes sure they fit into his system but they do have players who entertain."