Manchester United fullback Patrice Evra has revealed how Sir Alex Ferguson demands the players meet the expectations of their fans.
Evra admits Ferguson is never satisfied.
He told the Daily Mail: "I remember one match when we were winning 2-0 by half-time and he still gave us the hair-dryer because we should have been four or five up. He reminded us that people had paid money to watch us. 'Why don't you respect them?' he screamed.
"He demands the highest standards. If you play a good game for United, you sit on the bench. Only if you play an amazing game do you stay in the team. Those are the rules and the players accept them."