Everton loan signing Landon Donovan is set to become the face of Gatorade's new G2. G2 is attempting to broaden its appeal by featuring a wider array of athletes in new ads, which aim to underscore the fact that the drink is also low-calorie.

Among the stars involved is LA Galaxy and US captain Donovan, who signed a six-month deal with Everton last week.

The PepsiCo pitch is built around former heavyweight champ Muhammad Ali's signature quote, "float like a butterfly, sting like a bee." Campaign executions, which broke Dec. 25, include TV, digital, print and gym location ads.

"What's important to know about the campaign is it highlights not only the product benefits-low-calorie, hydration through sports performance-but it also depicts the intensity and needs of a broader range of athletes," a Gatorade rep told brandweek.com. The line also plays, just in time for New Year's resolutions, on the drink's low-calorie count. Hence the new endline: "1/2 the Calories. All the G."