Everton Life President Sir Philip Carter says Premier League clubs - including his own - should take advantage of the free market in which they exist in.
Carter was at the beginning of the Premier League and is dead against wage caps and restrictions being enforced.
"Some people might not like it but that is the way of life," he told evertonfc.com. "If you organise such a thing as the Premier League with 20 clubs - 22 originally - who are functioning on performance then there is not much you can do about it unless you impose restrictions on how clubs can run themselves. I am completely against that. I believe in a free market and in free enterprise.
"If a club is able to attract owners with millions or billions, then so be it. The rest of us have to fight that out. I think now when you do get the odd club who makes a move up there, the rest of the league are saying 'go on, get up there and beat them'."