Martinez believes the East Anglian outfit are well placed to break into the top half of the table this time around.
"It's going to be an important season for them," Martinez told evertontv. "Once you get promoted into the Premier League you have to stay there and then that gives you a different outlook and way of working with your budget.
"I think they have done that really well and have brought good players into the side, some of those with experience of European football and good, young potential.
"Carrow Road is always a difficult place to go and get a result and I don't think that is going to be any different.
"If anything, you are going to have a new side that are looking for higher heights than to avoid relegation, and that's going to make it a tough but exciting game."
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