Everton boss Ronald Koeman is adamant Barcelona star Lionel Messi is the best player in the world.
Real Madrid ace Cristiano Ronaldo finished 2016 with the Ballon d'Or.
But former Barca captain Koeman told Sport: "Ronaldo is really good, a great striker, but Messi is more complete, more technical.
"He makes those around him better and he does things that Ronaldo will never do."
He added: "These awards have a lot to do with marketing, they are global and even if I respect them, they almost always reward the scorers who have won a title."