Everton have moved to highlight the case of Madeline McCann, the youngster who vanished two years ago while on a family holiday in Praia de Luz, Portugal. The Toffees face Benfica on Thursday in a Europa League match and have commissioned 6,000 T-shirts they want fans to wear bearing the message 'We're Still Looking For You'.
Three thousand shirts bear the message in English with the other half in Portuguese.
Everton chairman Bill Kenwright said: "I will never, ever forget that image of a beautiful, smiling child in an Everton shirt.
"I believe that I was one of the first people outside the family to see it and it moved me greatly. In truth, like everyone else, I have felt nothing but deep sadness and mounting frustration as the search for Maddie has continued.
"However, I continue to be inspired by the dignity and the faith which Kate and Gerry have displayed throughout their dreadful ordeal.
"This is just our way of reminding people - not just in the UK and Portugal but across the globe - that this child is still out there somewhere.
"If we can, perhaps, jog someone's memory or breathe a little fresh life into the hunt for her then it will have been worth it.
"I know our supporters will wear these T-shirts with pride on Thursday night."
Boss David Moyes added: "My heart went out to Madeleine's family when this awful tragedy occurred - and it still does.
"It is absolutely vital that the hunt for this lovely little girl continues. People do sometimes forget that football managers and footballers are also dads - family comes first.
"Everyone connected with Everton Football Club simply wishes to see Madeleine reunited with her family."