Italian media reports say Eurobet will be the title sponsor of Serie B, Italy's second-tier league, this season, reports, www.sportspromedia.com/. The betting operator, which has been present in Italy since 2006, has reportedly signed only a one year contract.

No financial details were available.

Eurobet's logos will feature on the shirts of the league's 22 clubs as part of the agreement.

Last week, Italy's top soccer league, Serie A, extended its title sponsorship deal with telco TIM for a further two years.