Barcelona has agreed a five-year extension to its agreement with premium partner Estrella Damm. The deal sees the Catalan beer brand remain one of Barcelona's five premium partners, alongside Audi, Turkish Airlines, TV3 and laCaixa, whilst it will retain its designation as official beer of the La Liga and European champion.
The new agreement will run through to the end of the 2015-16 season and the five-year agreement will see Barcelona's traditional pre-season competition renamed as the Fiesta del Gamper Estrella Damm.
"Damm are a Catalan company, who wholly identify with Barca and our values," said Barcelona president Sandro Rosell. "The ties that bind us are strong - we have worked together for more than 20 years. This deal will hopefully help us promote this Catalan company throughout the world. With Damm we share the desire to become more global, whilst maintaining our Catalan and family roots.
"Damm is a company with a lot of history, which is the result of the hard work and effort of many generations -just like Barca." Estrella Damm director general Enric Crous added: "We are proud to renew our agreement with FC Barcelona, a club which forms a part of our history and has given us all so much pleasure.
"In addition, at this time of international expansion which our company is enjoying, it is an honour to deepen this relationship with such a globally well known and loved club. We have been together with Barca for many years and we hope it continues for ever. We make a good team - two Catalan institutions with more than 100 years of history, who love a job well done and look to the future, whilst always retaining our identity."
The game is about opinions. Make yours heard! Join the tribalfootball.com nation on Facebook today: Facebook.com/tribalfootballHerbert signed a new deal at the Phoenix last week, with two years as head coach and a two year option on the ambiguous term of "footballing matters".
He says he doesn't have any idea what form that may take.
"A lot of people from a disappointing point of view have jumped the gun with no information about what that role might look like, it'll be certainly around developing the football club's succession planning, bringing people in, looking towards the future."
Herbert says it may mean he moves from a mainstream coaching position to a full time development role.
