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England FA lose E.ON at critical time

The FA have suffered a sponsorship blow with E.ON not renewing their FA Cup deal when it expires next May.

The Daily Mail says the withdrawal of energy suppliers E.ON, whose four year contract was worth £9million a year, comes at the worst possible time for the FA, who have yet to fill the £70m void in their FA Cup TV rights following the collapse of Setanta in June.

The two big setbacks combine to make a staggering £106m hole in the FA accounts. The Setanta demise - and the on-going uncertainty over TV coverage of the FA Cup this season - was the final straw for German-owned E.ON, who have had a turbulent relationship with English football's ruling body during their sponsorship.

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