EL TRI ON THE EDGE: World Cup failure could lose millions for Mexico

Mexico are in danger of missing out on around $650million if they fail to qualify for the 2014 World Cup.

Mexico are in danger of missing out on around $650million if they fail to qualify for the 2014 World Cup.

Sports marketing expert Rogelio Roa, of Director General of DreaMatch Solutions, has suggested that the possible absence from Brazil 2014 could have a negative effect on all of Mexico’s football landscape.

El Tri needs to beat New Zealand in the CONCACAF v OFC playoffs on November 13 and 20 in order to avoid the potential loss of TV rights and sponsorship with Roa predicting an enormous financial impact if they do not reach their first World Cup in more than two decades.

"On the sporting and totally commercial side, Mexico's failure to take part entails, and I'm probably being a bit drastic here, but in terms of the football economy a financial catastrophe because it would have a domino effect that would have an effect on the Mexican league, lower sponsorship entries and brand prestige," Roa told Reuters TV.

"It's a scenario nobody has forecast, nobody did. The last time Mexico failed to reach the World Cup was in 1990.

"It was not due to a sporting reason but due to an executive decision but in the end it's not even comparable because football at an economic and commercial level today has nothing to do with what it was 23 years ago."

Mexico hosts the All Whites at the Azteca Stadium next Wednesday before heading to Wellington for the return bout on November 20.

 
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