Hull City vice-chairman Ehab Allam has penned an open letter to fans to explain their reasons for wanting to change the club's name to 'Hull Tigers'.
The club have formally applied to the Football Association to change their name from next season, a move that has upset some supporters.
Hull owner Assem Allam has maintained that the move will benefit the club commercially, because he considers the word City to be "lousy" and "common".
The letter from his son published in the Hull Daily Mail reiterates this stance, while also stating that the owner has invested £74m in the club.
"We have nothing left to give, and this is the reason why the club has to become financially self-sustainable," the letter states.
"Currently there are six teams in the Premier League with 'City' in their name, and with the exception of Manchester City, all of those clubs are in a similar league position to us, and playing to similar-sized crowds.
"We need something that makes us stand out from the pool of teams we find ourselves in when it comes to attracting potential international sponsors, who are simply hoping to use the Premier League, and its global audience, to advertise."
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