Former Jamaica World Cup star Robbie Earle has been shown the door by ITV.
The Daily Mail says ITV's World Cup nightmare continued on Tuesday when pundit Earle was fired for giving out match tickets which were used illegally to advertise beer.
Earle was heading home last night after a 'substantial number' of tickets allocated for him to give to his family and friends - believed to be around 30 - were used for 'unauthorised' purposes during Holland's game against Denmark on Monday.
FIFA and South African police became suspicious after a group of 36 women dressed in orange mini-dresses were spotted at the game, shouting and cheering in an attempt to promote Bavaria beer.
Only official sponsors of the World Cup are allowed to advertise at games and 'ambush marketing' - where companies hijack an event to get publicity - is illegal in South Africa with offenders facing heavy fines or even jail sentences.
Earle will not be out of work for long, though, as he will join ESPN after the World Cup. They are believed to have accepted Earle's explanation that he made no money out of the tickets and has been 'let down by a friend'.